Face to Face: Why Street Teams are Essential for the Theatre Industry

Street Teams Help Differentiate Your Show

With so many entertainment options, a street team can help your show stick in the mind when ticket buyers are making their choice of what show to see, as they bring your marketing plan to life! While those of us in the industry stay up to date on what’s on the boards and have our ear to the ground about what’s good, not everyone who visits the city knows which show is right for them. If someone knows they want to see a Broadway show when they’re in town, your brand ambassadors could be the deciding factor that spark their decision. A genuine conversation with a brand ambassador can surely be the swing vote when it comes to seeing your show or another, particularly in the age of social media, where interaction is everything!

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