New York City is a strong, fierce, and vibrant city. With recent threats targeting our beautiful metropolis, MAMA wanted to create an important message of solidarity and resilience. Times Square is the center of New York City; not only is it the playground for many of MAMA’s street team and activation staff, but it is also the home of the theatre industry. 300,000 people cross through Times Square every day and the last thing we, as New Yorkers, want is to feel afraid in this epicenter of commerce, arts, and adventure. So today we’re sharing an important message from one of MAMA’s brilliant, fearless promoters, Allison Martin. If we allow terrorist threats and fear to alter the way we live our lives and pursue our dreams, the terrorists have already won. Let us show the world, we are #Unafraid!