Approach

theatreMAMA is an experiential marketing and living media agency for the entertainment industry, with offices in New York City and Laguna Beach, CA. We have had the good fortune of creating experiential campaigns and stunts in over 40 different markets across the US, but are perhaps best known for being the #1 street team company in New York. Over the past 12 years, MAMA has led creative campaigns for over 20 Broadway shows, Cirque du Soleil’s tented, resident, and arena shows, as well as Madison Square Garden Entertainment’s Christmas, Spring and Summer Spectaculars. We have produced PR Stunts for a number of TV networks including NBC, TNT, TruTV, and FOX and we are the first marketing/advertising agency in the world to become 100% Replanted!

We work with marketing directors, agencies, artists, and business owners to craft and produce alternative marketing solutions, custom “living media” and digital experiences of any size or scale.

Over the years, people have had a lot of names for what we do.  Originally, when we started creating experiences and installations, people called us artists or curators. Once our art became associated with a brand, people began referring to what we did as Guerrilla Marketing, or Experiential Marketing, or Alternative Marketing, sometimes Ambient Advertising, and now most people seem to be using the terms Brand Activation or Engagement Marketing.

However, regardless of whatever term may be the accepted descriptor of the moment, MAMA is a cross-discipline agency, preferring not to limit our creativity by subscribing to any one label, approach, or form of expression. We are physical and digital Experience Designers unafraid to use any and all creative marketing tools at our disposal.

All of our work begins with one question: “What do we want our “audience” to feel?”

Today, each of us are media outlets in and of ourselves, capable of broadcasting images, films, and our emotions to millions of people instantly. However, one study after another continues to affirm that customers will not engage with a brand online, unless they have had a powerful experience with that brand in the real world.

Since 1998, MAMA has built a reputation of being a creator of magical environments and experiences that provoke the imagination and stimulate the senses.

MAMA believes companies who put creative memorable experiences at the core of their brand identity, will outperform their competition, win the loyalty of their customers and gain an immediate new audience with the thousands of people to whom their customers are connected.

We are passionate about helping our clients reach their customers online AND in the real world.  Each of our campaigns is designed to spark a conversation around your brand and keep people talking long after the campaign has run its course.

Ambient Advertising
Art Installation
Brand Installation
Creative Mobile Billboard
Digital Contests
Digital Integration
Engagement Marketing
Event Performance Elements
Event Production
Event Staffing
Experiential Marketing
Guerrilla Marketing
Influencer Events
Lifestyle Marketing
Media Stunts
Mobile Marketing Tour
Mobile Marketing Vehicle
Nightlife Media and Marketing
Online Events
Online Sweepstakes
Photo Booths
PR Stunts
Press Events and Publicity
Product Launches
Social Instigation
Social Media Editorial Curation
Social Media Marketing
Sponsorship Activation
Street Team Services
Trade Show and Exhibits
Viral Marketing