theatreMAMA Event Staff NYC for Lucky Rice's New Year Lunar Cele

MAMA Rings in the Chinese New Year!

The 28th of January marked LUCKYRICE’s official kick off of the Chinese New Year.   MAMA was honored to be asked to staff some of our gorgeous model brand ambassadors to compliment the occasion and bring the event to life!  Guests prepared themselves for a night of decadence, and MAMA served as the perfect welcoming crew!

NEW YORK, NY - January 27, 2017: The Lunar New Year's Eve Bash by LUCKYRICE at the Bowery Hotel in the East Village. Credit: Clay Williams for LUCKYRICE. © Clay Williams / http://claywilliamsphoto.com
Credit: Clay Williams for LUCKYRICE.

 

The Bowery Hotel was transformed into an edible wonderland. Set up with eight whimsically styled food stations, party goers were able to travel from one delicacy to the next. Fine foods such as suckling duck and dumplings had patrons salivating and grabbing themselves one helping after the next. Traveling throughout the crowds were MAMA’s brand ambassador models filling the role of traditional cigarette girls. On their trays were various tempting treats to help partygoers ring in the new year, ranging from Pocky to candy to cigarettes. Enchanting party goers with that special MAMA charm, and captivating with their elegant looks, everyone was eager to take their pick of tray. While our team weaved throughout the crowds, stationed near the entrance was our seductive greeter, serving up a fierce welcome to get the party started!

NEW YORK, NY - January 27, 2017: The Lunar New Year's Eve Bash by LUCKYRICE at the Bowery Hotel in the East Village. Credit: Clay Williams for LUCKYRICE. © Clay Williams / http://claywilliamsphoto.com
Credit: Clay Williams for LUCKYRICE

 

While theatreMAMA may perhaps be best known for their theatrical street promotions and grand experiential stunts for entertainment brands such as Chicago the Musical or Cirque du Soleil, adding a special flair to parties and events is also something at which MAMA excels and has done for international brands such as Baldwin Hardware, TruTV, Bombay Sapphire, The Art Directors Club, Freda Salvador, The Wall Street Journal, and many more.  With performance skills ranging from acrobatics to modeling, MAMA Ambassadors are able to easily transform any party into a performance piece. Imagine being able to take your guests into another world for a couple of hours and become consumed in the merriment of the event.  With MAMA, the sky’s the limit!  Contortionists performing in chocolate? Dancers performing a choreographed routine? Stilt walkers walking the streets of New York City? MAMA’s got you covered. When planning your next event, consider adding that “MAMA flair” for an event your guests will be gushing about for years to come.

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