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MAMA’s Shakespeare in the Park!

Before he was Shakespeare, he was Will. And with the help of MAMA, Will was soon all everyone was talking out.

Over the course of the final weekend of the Public’s Julius Caesar in Central Park, theatreMAMA teamed up again with Turner Broadcasting to create an activation promoting the new show Will on TNT. Our brand ambassadors, joined by Coney Island Circus performers, helped create the atmosphere of London back when Shakespeare first arrived to the scene. Loud and rambunctious, our team enticed the nearby Shakespeare in the Park ticket line to start their mornings by rockin’ out with Will on TNT by making their way up and down the line to give out free Will TNT canvas tote bags with a special surprise inside. While most of their eyes were heavy with sleep when the team first made their way down the line, over time the crowds were bright eyed and bushy tailed at the exciting free gift. Conversations quickly began flowing, and our ambassadors revealed the tantalizing plot of the new TV series. Given that the line was filled with several Shakespeare enthusiasts, our team was met with excitement over a new tale about their beloved Bard.

Once the totes had been handed out, our team spread out over the area near the Delacorte Theatre to spread the word of the Will on TNT marketplace by the box office. In the marketplace there were circus performers upon a stage performing throughout the day a variety of acts such as contortionists, juggling and sword swallowing. Some of our team joined them in the marketplace to apply temporary tattoos and push the hashtag #WillTNT on Instagram and Twitter. All pictures posted with the hashtag were printed out instantly on a commemorative Will on TNT polaroid.

Look at a few of the rockin’ shots people snapped over the course of the two days:

With the beautiful summer weather for most of the day, everyone found it the perfect way to celebrate the closing weekend of Julius Caesar and create some hype over the exciting new TV show. Will premiered on July 10 at 9pm on TNT. MAMA worked hard to bring the world of Will on TNT to life throughout New York City. Will is a drama about the lost years of young William Shakespeare after his arrival to London in 1589 — when theatre was like rock and roll and a young man with a dream changed the world with his words.

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