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theatreMAMA is hiring a team of FEMALE theatrical street team ambassadors for upcoming activations to promote shows coming to Center Theatre Group.

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To publicize the new television series WILL on TNT, MAMA send 20 Ambassadors throughout New York City on the day of the birth of William Shakespeare.

Where There’s a Will, There’s a MAMA!

If we shadows have offended,

Think but this, and all is mended,

That you have but slumber’d here

While these visions did appear.

~ Puck, Midsummer Night’s Dream

The laces on the corsets were tightened. The dirndels were fluffed. Hair was teased. Vibrant makeup was painted on across faces. With high energy and thrilling anticipation a team of MAMA’s best promoters, whose skill sets ranged from ballet to heightened Shakespearean style acting, took to the streets of a modern New York City dressed as a stylized Elizabethan mob to promote Will on TNT. (Turner Broadcasting) In no time at all, MAMA street team transformed New York into a modern punk-rock Shakespearean stage that would make even the bard himself proud!

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Indecent Contest

Win Two Tickets to See Indecent!

MAMA is giving away two tickets to see Indecent on Broadway!

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Green Logo

MAMA Gives Back to the Earth!

How can a company that hands out paper fliers help the environment?

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What MAMA Show Do You Belong In?

Find out what MAMA show you belong in with our quiz!

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MAMA is Looking for a Los Angeles Street Team!

theatreMAMA is hiring a team of FEMALE theatrical street team ambassadors for a mobile marketing tour for Jersey Boys Musical performing at the Center Theatre Group.

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Couples Dancing And Drinking At Evening Party

Prepare for the “boozy” Broadway season.

Our favorite time of the season has finally arrived. New marquees light up as several new Broadway shows open one by one. Audiences begin to pour into the theatres with a sense of excitement and curiosity as to what the new shows have in store for them. While opening night quickly approaches, what better way to celebrate than with your own opening night party! MAMA has you covered on what should be on the menu with cocktails inspired by the shows set to open soon on Broadway.

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Celebrate Women’s History Month the MAMA Way!

To all of the little girls who are watching this, never doubt that you are valuable and powerful and deserving of every chance and opportunity in the world to pursue and achieve your own dreams.”Hillary Clinton


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Do Movie Musical Adaptations Help or Hinder Live Theatre?

What do movie musical adaptations mean for Broadway?

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MAMA tonys (1)

The Perfect Oscar Party By MAMA!

Celebrate the Oscars the MAMA way!

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theatreMAMA Event Staff NYC for Lucky Rice's New Year Lunar Cele

MAMA Rings in the Chinese New Year!

The 28th of January marked LUCKYRICE’s official kick off of the Chinese New Year.   MAMA was honored to be asked to staff some of our gorgeous model brand ambassadors to compliment the occasion and bring the event to life!  Guests prepared themselves for a night of decadence, and MAMA served as the perfect welcoming crew!

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What a Trump Presidency Means for Theatre

This past November undeniably shook Americans to their core. An historic president election finally concluded to reveal the 45th President of the United States would be Donald Trump. While some celebrated the win, others crumbled as they felt the onset of a world filled with hate and fear. Without a doubt this is one of the most divisive elections to date. People are still trying to grasp what exactly a Trump presidency will entail and mean for our country.  So, we put some thought to what President Trump might mean for the Theatre industry.

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Eight Years and Counting!

And the verdict is in ladies and gentleman. On the charge of slaying Times Square with the old razzle dazzle, the defendant theatreMAMA is found…GUILTY! For eight years now, theatreMAMA’s Times Square Merry Murderesses have been killing it with patrons and selling tickets to see the longest running American musical on Broadway! Let’s take a glimpse at MAMA’s Chicago Dance Mob over the years! 

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Five Off-Broadway Shows to Cure Your Broadway Blues

What do you do to get rid of the Broadway Blues?

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Goodbye 2016, Hello 2017!

It comes that time again where we all sit around and think about the past year. We find ourselves nostalgic, remembering events that have shaped the year in both a positive and negative way. And this year has been quite the year for many. With the loss of several beloved celebrities, a historical political election, and acts of terror taking the lives of many innocents, it is easy to call 2016 one of the worst years. However, we must also remember the positive events of 2016 as well. While they may feel far and few between, they are there. Focus on those moments where your family and friends made you laugh until you cried. Or think about the time your heart flipped as you took a risk, only to succeed far beyond your wildest dreams. Or think about how you now, reading this, are not they same person as you were one year ago but instead are someone wiser and better than before. Join us as we take a look at what MAMA has done over the course of 2016.

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MAMA’s Gift Guide

With the world of online shopping, the world is now wide open when to comes to finding the perfect gift for your loved ones for this holiday season. Your slave for hours, searching every dark corner of the internet, only to come up at at utter loss of what to keep that one friend who likes musical theatre. We’ve asked a couple of our MAMA girls who are die-hard musical theatre lovers.

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MAMA’s Red Noses Light Up New York City

Madison Square Garden has seen several celebrities over the years, and now they can include upon that extensive list the most famous reindeer of all- Rudolph the Red-Nosed Reindeer! The iconic claymation movie comes to life on stage over at the Theater at Madison Square Garden. This marks the shows New York City debut. The show is a perfect way to celebrate the holiday season for the whole family, as it will bring back old memories for the parents and create new ones for the kids. However, Santa has realized the word needed to get out about their arrival to New York City. He suited up in his red suit and called upon his trusty reindeer friends.  In his holly, jolly voice he said, “On Dasher, on Dancer, on Prancer and …. MAMA!”

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Top Five Shows We’re Looking Forward to in 2017!

Next year look to be filled with several musicals that have us all ready to break our bank accounts to see them all! The year has a great combination of both revivals and original works. Here is MAMA’s list of the top five shows we are looking forward to see in 2017.

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How Can Social Media Improve Your Brand?

In an age of technology, most individuals gain their information from a screen. Whether this be through their phones, their computers, or their tablets, we live in an age of information. One of the most powerful tools for relaying information is social media.  How many times did we see our newly elected President’s tweets show up on the evening news?  And he’s not alone.  Twitter has over 317 million active users. Phone apps such as Snapchat, Instagram, and Facebook are constantly on the top of the digital charts.  How can you make the most of your company’s social media? Here are some tips and tricks MAMA has found that can help you make the most of your social media.

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Dear Theatre…

Dear Theatre,

Let us explain. While it may seem odd to send correspondence to something that cannot necessarily respond, there is plenty we have to say to you, Theatre.  And what better time than Thanksgiving to express our gratitude toward you and the ways you have bettered our lives.

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