for the girls 4

Enter to Win Two Tickets to This One’s For The Girls!

MAMA’s giving away a pair of tickets to see This One’s For The Girls!

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hot mess

Enter to Win Two Tickets to Hot Mess!

MAMA is giving away two tickets to Hot Mess!

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Join Our Team


theatreMAMA is looking for fearless street team ambassadors to promote some of the hottest shows on Broadway, including Chicago the Musical, Waitress the Musical, The Radio City Christmas Spectacular.

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yessi jump

MAMA Musical Workout Challenge!

Are you looking to spice up your current workout routine? Are you a Broadway fan, like us? Well luck be a lady, because we’ve got just the routine for you! So make like the Schuyler Sisters and work!

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MAMA’s Shakespeare in the Park!

Before he was Shakespeare, he was Will. And with the help of MAMA, Will was soon all everyone was talking out.
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The Name on Everybody’s Lips is… TONY!

Find out how MAMA celebrate the Tony Awards!

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America wakes up with a taste of Waitress!

Lights! Camera! And…action! Our Waitress ladies made their TV debut this past week on Good Morning America, along with the cast of Waitress the Musical!

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Mother's Day

MAMA Celebrates Mother’s Day!

To celebrate Mother’s Day, MAMA surprised 20 women throughout Broadway shows who play mom with an extra special surprise!

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Who’s Your Broadway MAMA?

Celebrate Mother’s Day the theatreMAMA way! Take a quiz to find out which Broadway Mom is your Mom!

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Join Our Team

Are you in the LA Area? We’re hiring!


theatreMAMA is hiring a team of FEMALE theatrical street team ambassadors for upcoming activations to promote various shows as well as a part-time assistant for the Laguna Beach offices.

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To publicize the new television series WILL on TNT, MAMA send 20 Ambassadors throughout New York City on the day of the birth of William Shakespeare.

Where There’s a Will, There’s a MAMA!

If we shadows have offended,

Think but this, and all is mended,

That you have but slumber’d here

While these visions did appear.

~ Puck, Midsummer Night’s Dream

The laces on the corsets were tightened. The dirndels were fluffed. Hair was teased. Vibrant makeup was painted on across faces. With high energy and thrilling anticipation a team of MAMA’s best promoters, whose skill sets ranged from ballet to heightened Shakespearean style acting, took to the streets of a modern New York City dressed as a stylized Elizabethan mob to promote Will on TNT. (Turner Broadcasting) In no time at all, MAMA street team transformed New York into a modern punk-rock Shakespearean stage that would make even the bard himself proud!

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Green Logo

MAMA Gives Back to the Earth!

How can a company that hands out paper fliers help the environment?

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What MAMA Show Do You Belong In?

Find out what MAMA show you belong in with our quiz!

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Celebrate Women’s History Month the MAMA Way!

To all of the little girls who are watching this, never doubt that you are valuable and powerful and deserving of every chance and opportunity in the world to pursue and achieve your own dreams.”Hillary Clinton


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Do Movie Musical Adaptations Help or Hinder Live Theatre?

What do movie musical adaptations mean for Broadway?

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MAMA tonys (1)

The Perfect Oscar Party By MAMA!

Celebrate the Oscars the MAMA way!

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theatreMAMA Event Staff NYC for Lucky Rice's New Year Lunar Cele

MAMA Rings in the Chinese New Year!

The 28th of January marked LUCKYRICE’s official kick off of the Chinese New Year.   MAMA was honored to be asked to staff some of our gorgeous model brand ambassadors to compliment the occasion and bring the event to life!  Guests prepared themselves for a night of decadence, and MAMA served as the perfect welcoming crew!

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What a Trump Presidency Means for Theatre

This past November undeniably shook Americans to their core. An historic president election finally concluded to reveal the 45th President of the United States would be Donald Trump. While some celebrated the win, others crumbled as they felt the onset of a world filled with hate and fear. Without a doubt this is one of the most divisive elections to date. People are still trying to grasp what exactly a Trump presidency will entail and mean for our country.  So, we put some thought to what President Trump might mean for the Theatre industry.

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Eight Years and Counting!

And the verdict is in ladies and gentleman. On the charge of slaying Times Square with the old razzle dazzle, the defendant theatreMAMA is found…GUILTY! For eight years now, theatreMAMA’s Times Square Merry Murderesses have been killing it with patrons and selling tickets to see the longest running American musical on Broadway! Let’s take a glimpse at MAMA’s Chicago Dance Mob over the years! 

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Five Off-Broadway Shows to Cure Your Broadway Blues

What do you do to get rid of the Broadway Blues?

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