theatreMAMA
Experiential Marketing
212-581-5863
theatreMAMA is a living media agency for the entertainment industry, headquartered in New York City. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the US, but are perhaps best known for being the #1 company for New York Street Teams. Since 2005, theatreMAMA has led creative campaigns for over 30 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as MSG Entertainment's Christmas, Spring and Summer Spectaculars. We have produced publicity stunts for a number of TV networks including NBC, TNT, TruTV, and FOX and we are the first marketing/advertising agency in the world to become 100% Replanted!
MAMA = SALES
MAMA is best in class at creating teams, experiences, and stories that sell…all while inspiring the heart and provoking the imagination of your customers.
MAMA’S CURRENT CLIENTS
MAMA has been extremely lucky to work with some of the most successful companies, shows, and performers in the world. We have created face-to-face sales solutions for spirit companies like Hennessy Black and Champagne Nicolas Feuillatte. We have launched experiential marketing programs for massive entertainment brands like Madison Square Garden, Cirque du Soleil, The Metropolitan Opera, and over 20 Broadway shows. In addition, we have designed publicity stunts and activations for a host of corporate clients like Frēda Salvador, Evian, the Art Directors Club and many more. If you’re looking for out of the box, non-traditional, creative experiential campaigns, we’d love tell you what MAMA can do for you!
MAMA’S CAPABILITIES
We are passionate about helping our clients reach their customers online and in the real world. Each of our marketing campaigns will spark a conversation around your brand and keep people talking long after the campaign has run its course. Perhaps you already have a great idea for an experiential campaign, and need a full service production agency to work with your vendors, partners and local authorities to bring it to life. Or maybe, you know you need to go beyond traditional marketing, but have no idea exactly what kind of guerrilla, experiential or event marketing solution you need to reach and creatively engage your target audience. Regardless, of where you are, MAMA’s creative team of non-traditional marketing pros can help. We love to concept, design and activate from the very beginning just as much as we love taking an initial idea to new heights.
Ambient Advertising
Art Installation
Brand Installation
Creative Mobile Billboard
Digital Contests
Digital Integration
Engagement Marketing
Event Performance Elements
Event Production
Event Staffing
Experiential Marketing
Guerrilla Marketing
Influencer Events
Lifestyle Marketing
Media Stunts
Mobile Marketing Tours
Mobile Marketing Vehicles
Nightlife Media and Marketing
Online Events
Online Sweepstakes
Photo Booths
PR Stunts
Press Events and Publicity
Product Launches
Social Instigation
Social Media Marketing
Sponsorship Activation
Street Team Services
Trade Show and Exhibits
Viral Marketing
MAMA’S LEADERS
PAPA & MAMA
Michelin Hall and Timothy Wooster love creating experiences. As the creative powerhouse and Co-Founders behind theatreMAMA, they have been leading the agency since its inception in 2005. Their passion, experience, attention to detail, and creative prowess has earned them respect as some of the best experiential producers in the world.
Michelin and Timothy met one another in 1997 at The University of Virginia. From Charlottesville, they would move to Laguna Beach, New York, Atlanta, San Francisco and finally back to New York, during which time they produced underground nightclub events, monthly six hour performance spectacles, and intimate immersive theatre experiences. Over time they were lucky enough to meet some of the most creative artists and producers on the planet.
They started theatreMAMA as a face-to-face marketing business in 2005 from a small studio apartment in New York’s Theatre District. Today, they are still just as passionate about what they do as the first day they began. They are grateful for all of their amazing clients, impeccable vendors, and most of all…everyone in the great MAMA Family who continue to inspire them every single day!
MAMA’S MANAGERS
Why “MAMA”?
“When we just starting our company, we wanted the name to immediately communicate that we would treat our clients, staff and partners as family. We wanted to create a culture immediately to let everyone know, we are about respect, honesty, performance, and long term relationships.
Plus, who’s your biggest fan? Your MAMA!”
70+ US Markets
Though MAMA is best known for our work in New York City, we have activated in over 70 markets all across the U.S. This means we are ideal partners for brands looking for trusted experiential partnerships for their US tours, events, or engagements all over the country.
100% Re-Planted
MAMA is the first marketing agency in the world to become 100% Re-planted! This means that for every 1,000 fliers or pieces of collateral we distribute, MAMA plants a tree to offset the impact of our business on the environment! Last year alone, MAMA planted 1540 little saplings over the course of the year!
The Best-In-Class Street Team and Activation Company in the Industry.
Since 2005 MAMA has been reinventing the way entertainment brands find their audience. With innovative approaches that create iconic Face-to-Face Sales Solutions, we provoke the hearts and minds of your potential patron, and turn their excitement and wonder into sales.