#1 NEW YORK STREET TEAM

THE #1 STREET TEAM CO IN NY — theatreMAMA has created activations and events, stunts and experiential marketing campaigns for companies all over the US and Canada, but we are perhaps best known for developing the number one street team company in New York City. Now hiring: Apply here!

A TRACK RECORD YOU CAN COUNT ON — We have created ongoing street team programs that have run for more than 16 years straight, without interruption, seven days a week, ten hours a day, for multiple clients. Perhaps a testament to our success with these teams is that we continue to be called on by the same loyal clients year after year, season after season.

MAMA = SALES — The main focus of these teams is to drive sales, and on this front, we have seen an estimated 350% ROI year after year for our street team clients in New York City. All of our clients know this number is a lot higher, but we can only track sales, beyond noting an increase in sales traffic at all sales outlets, when our patrons use the promotional code provided to them. Obviously, some people become interested in a show or product because of our efforts and choose to buy seats or products outside of our coded offer. Still, 350% return on investment is an incredible result! None of our competitors in NYC, or elsewhere, can say they have this effect on sales.

LIVING MEDIA — A marked increase in sales however, is not the only benefit. No one who has been through Times Square in the past 12 years has escaped without seeing MAMA’s red-legged Chicago Dance Mob, handing out fliers and bringing the movement style of Fosse to the street. Though our Chicago The Musical Dance Mob and other NY based teams push direct day-of ticket sales at the TKTS Booth, as well as online and to the box office, they also serve as living media. As opposed to billboards, online advertisements, that are inanimate...all our teams are vibrantly alive and offer a unique media buying option. In the same way producers and marketing managers seek exposure on Times Square billboards, they also seek to have a living media presence on the street. Our street teams give brands a way to directly interact with their potential customers, and create a direct channel of feedback. (Ever wonder if you should be translating your marketing message into Portuguese or Mandarin? Do you wonder what age group or gender group responds most to your current campaign?)

SOCIAL MEDIA — A big part of this interaction manifests itself as increased social media engagement. MAMA’s Street Team Marketing campaigns are designed to interact directly with your target customer, to spark a conversation around your brand, and to keep your customers talking, tweeting and posting on social media networks long after the campaign has run its course.Today, everyone seems to be looking for a perfect “Instagrammable moment.” As tourists and locals go about their day, they’re looking for interesting subjects for their posts. Our teams, with their bright personalities, warm hearts, and unique costumes are photographed and posted on social media more than 30 times every single day! Also, MAMA has an incredibly loyal following on our own social media channels and we use those channels to act as additional value added for all of our ongoing clients.

AROUND THE US AND CANADA — theatreMAMA has launched street teams in nearly every major market in the U.S. and Canada. We are currently servicing New York, Chicago, San Francisco, Miami, Denver, Boston, Seattle, Philadelphia, Washington DC, San Diego, Calgary, Vancouver, and Winipeg. MAMA has also activated massive mobile marketing tours that have seen us activating in over 50 markets in the US and Canada!

FLEXIBLE, EFFECTIVE & UNIQUE — Street Team Marketing can take many forms from simple flyer boys (and girls), to product sampling, distributing promotional fliers, flash mobs, costumed performers, mobile marketing, event marketing, shopper marketing, trade show demonstrations, live contests, social media stunts, publicity stunts, data collection on iPads and other electronic devices, and much more. Our street team department has done it all. We are equipped to take your initial ideas and goals and create a unique program around them to drive direct results. Whether the street teams are activating in Times Square, as part of a mobile marketing team who travel to different cities, or as a giant publicity stunt...MAMA’s got you covered. Reach out.

KEY BENEFITS OF STREET TEAMS?

WHY CHOOSE THEATREMAMA FOR YOUR STREET TEAM?

#1 STREET TEAM CO.

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In any given year, MAMA activates over 30,000 hours of street team promotion around the US and we distribute over 3 Million pieces of collateral in Times Square alone! No other street team company comes close. In addition, we are proud to say our clients saw a trackable and sizable ROI directly from our activations.

CUSTOM SOLUTIONS

Each of MAMA’s Street Teams & the strategy under which they operate is specifically designed to meet your individual campaign’s goals from top to toe.

TARGET AUDIENCE

We take great care in assessing your target audience and scout the local events, venues and high traffic locations that will offer not simply the most impressions, but lead to the most sales!

MAXIMUM EXPOSURE

Careful thought and pre-planning goes into determining the best approach to garner the most impact for each campaign. Time of day, day of week, travel schedules, and locations are just some of the considerations given to maximize your marketing exposure.

CUSTOM STAFFING

We engage and train the perfect staff whose skills speak to the style of your brand. Whereas stilt-walkers and jugglers might be right to promote a company like Cirque du Soleil, they may not work as well to promote a new health care app company. We hire ambassadors who represent different cultural backgrounds, and many who speak more than three different languages!

TRAINING PROGRAM

100% of MAMA’s staff must complete our intensive training prior to hitting the streets to promote any of our clients. Once our beautiful and skilled ambassadors are chosen, we insure they know the talking points, posture, tone and operation schematics to represent you in the best way possible.

CUSTOM LOOK & FEEL

MAMA is one of the only street team companies in the world with our own costume design team. Whether your need is the development of a team of 40 walk-about characters, the simplicity of a “t-shirt and hat” look, or anywhere in between, MAMA’s will create a custom look that will provoke the imagination and stay true to your brand.

FULLY INSURED

Unlike many of our competitors, all of the brand ambassadors at MAMA are legal employees of our company. Additionally, MAMA is fully licensed and insured.

MANAGEMENT TEAM

Behind the scenes at MAMA, you will find a dedicated and professional management team who takes quality control very seriously and will assure your street team will run smoothly. In addition, our management structure allows us to adjust location, strategy, groupings, and talking points in real-time, 365 days a year.

QUICK TURNAROUND

Because of our years of experience, MAMA prides ourself on having one of the quickest turnaround times in the industry. We understand sometimes you need people out immediately, and we work diligently to continuously deliver results that exceed your expectations.

RETURN ON INVESTMENT

MAMA’s Street Team ROI is the highest in the street team industry. For our most recent entertainment clients we’ve been seeing an average ROI of over 350%!

100% REPLANTED

MAMA is committed to being a leader in creating sustainable street team practices and is the first marketing company in the world to become 100% Replanted. For every 1000 fliers or piece of collateral we hand out, MAMA plants a tree to offset the impact of our business on the planet.

To learn more about how to become a member of our New York City Street Team, visit this page for more information.