theatreMAMA recently launched our newest living media campaign for ‘Drawn To Life’ by Cirque du Soleil & Disney at Disney Springs in Orlando, FL. ‘Drawn To Life’ marks our 15th experiential marketing partnership with Cirque du Soleil!

Our ‘Drawn To Life’ Street Team operates daily out of the residential show’s big top and box office. Being on site affords our team a direct connection to the production and allows our cast of experiential characters to serve as an innovative touchpoint between potential patrons and ‘Drawn To Life.’ Our close proximity to the box office also increases walk-up and day-of ticket sales, our team serving as cirque-inspired beacons leading audiences straight to the big top.

Generating the campaign for ‘Drawn To Life’ inspired us to design an entirely new character for this Street Team Activation. The show features Walt Disney Animation's art brought to life through the magic of Cirque. Our ‘Drawn To Life’ Street Team is tasked with recreating the magic of this dynamic duo’s production outside the big top. We achieve this by hitting the streets of Disney Springs with costumed performers dressed as a ‘Drawn To Life’ inspired character. Our Street Team performers utilize their immersive theater, improvisation and performance backgrounds to engage guests in fun and compelling ways that both increase awareness around the show and generate positive attitudes associated with Cirque du Soleil’s ‘Drawn To Life.’ We are thrilled to bring the joy and spectacle of Cirque to Disney Springs!