MAMA began the creative process on this activation knowing to be successful, we had to provoke conversations where human form collides with elements of visual art, sculptural design, geometric patterns, choreographed movement and fashion. We needed to make an elegant and mysterious statement, so we chose to create crystal, metal and leather masks to cover the identity of the models and make this activation 100% silent. The silent, model mob traveled in choreographed paths through the city’s most trafficked locations and came together to create intricate geometric patterns, provoking thousands of photos from the Instagram generation. MAMA's mob of silent observers asked only one question, "Who Is Frēda Salvador?" and left it to the public to find out for themselves.