Distinctly smooth. Decidedly different. Hennessy Black chooses theatreMAMA to create a stylish brand ambassador sampling program as alluring as the cognac itself. As the official liquor sponsor of Cirque du Soleil US touring shows, Hennessy Black needed to create a sampling program that invokes the timeless edge of the Hennessy spirit, and the creative, provocative poise of a Cirque du Soleil performer. MAMA’s Hennessy Black Ravens are the perfect blend of the two luxury brands. Each night, our striking ambassadors evoke emotions from the patrons in the VIP Experience, and provoke the guest’s imagination through a journey of Hennessy Black specialty cocktails.

The Hennessy Black “Ravens” at the VIP Experience at Cirque du Soleil greet guests as they arrive; immediately elevating the VIP Experience by their presence, style, and presentation. They serve cocktails upon entry and once the VIP tent is buzzing with action, The Ravens leave the entryway and begin to sample the specialty cocktails, interact with the guests, bring the environment alive, and educate the guests about Hennessy Black. The unique sampling program tours cities all around the United States.