theatreMAMA
Experiential Marketing
212-581-5863
To mark the return of the original Frankie Valli to Broadway, theatreMAMA launches a massive mobile marketing tour promoting Jersey Boys the Musical. We researched and partnered with event producers all over the NY Tri-State area to create an event marketing campaign that would span over 30 different cities, in just 40 days.
Our team of animated brand ambassadors was a massive hit, getting the throngs of festival attendees singing and dancing along to the famous music of The Jersey Boys. At each event, we would set up our special footprint that included a full experiential marketing road kit equipped for creating a high energy and captivating experience. We gave out show swag, fans, fliers with discount ticket offers, and held a free ticket raffle to drive data-capture, and spread the Jersey Boys love. To increase exposure at the festivals, as well as while en route to and from, our promotional team traveled around in our own giant mobile billboard...a custom wrapped 23 foot long Mercedes Sprinter Van. Everywhere we stopped people fell in love with Jersey Boys all over again, and ticket sales surely reflected the renewed passion all across the NY metro area!
