Just before the start of the new year, theatreMAMA’s Jersey Boys Street Team joined the TKTS island in Times Square. Tourists and locals have been pleasantly surprised to find out that “Jersey Boys is Back?!”. MAMA’s team of street team ambassadors spread the good news and distribute exclusive TKTS discounts each day there’s a show, informing patrons that they can now purchase tickets for Jersey Boys for the same day, or next-day matinee.

MAMA’s sharply dressed Jersey Boys ambassadors are easy to spot among the crowd, sporting a bright red jacket with “JERSEY BOYS” embroidered in silver on the front and back. Patrons from all over the world enjoy meeting our ambassadors and sharing their thoughts on the show, such as:

“I didn’t know Jersey Boys was still running! Such a phenomenal show!”

and

“I'm trying to convince my mom to go see it, so hopefully this discount will convince her! We’ll head to TKTS now!"

“MAMA’s experiential marketing campaigns are an essential part of our overall sales strategy. As partners, they anticipate our needs, are readily available, and quick to respond to the rapidly changing NYC environment. From representing us on street teams to manning festival booths to rolling up in a classic car for opening night, MAMA’s members are always friendly, enthusiastic, and effective. We highly recommend working with them.”

Jessica Ludwig, VP Marketing | Dodgers Theatricals