theatreMAMA wraps a giant double decker bus, loads it full of our Kooza inspired characters, and sets out on an all day City Takeover of NYC. This giant activation is a media buy (the bus & wrap), meets street team, meets guerrilla pr stunt, meets social content creation gold!

theatreMAMA’s team of KOOZA Krazies visits all the busiest transportation hubs in and out of the city, local restaurants, office buildings, and city parks, to end at Madison Square Garden for a massive media event that brought together outlets from all over the New York Area. We filmed and edited the entire experience to feed to Cirque’s social channels, and add to B-Roll delivered to media outlets. All photos were instantly framed in Kooza branding, and fed to a special Kooza micro-site where the public could go download the photos taken of them during the activation. We distributed over 50,000 fliers (that included a special offer for tickets) and red clown noses to kids of all ages! By the end of the day, all of New York was wearing their red noses and buzzing about Cirque’s new show KOOZA premiering on Randall’s Island!