Roses are red, Violets are blue: If you use a napkin, people are more likely to date you! Did you know, if you’re the kind of person who uses actual napkins (as opposed to say paper towels), that you are more likely to be a good romantic partner? It’s true! In February, theatreMAMA teamed up with Match.com and Vanity Fair Napkins to promote their new campaign #DateANapkinUser. MAMA’s Brand Ambassadors, dressed in hip fashion styles reminiscent of the campaign colors, handed out packs of napkins to singles throughout the downtown Dallas area. Each napkin pack served as an invitation to the upcoming singles mixer event over Valentine's Day Weekend.

Our operations team thoroughly researched the Dallas area, finding high traffic locations such as Deep Ellum, West Village and the Knox Henderson areas. In addition to creating a strong street team presence, our digital media team created a youthful and vibrant social media plan and amplified their their social media reach by teaming up with popular brand influencers throughout the Dallas, Texas area.