We had a blast promoting Blue Man Group at Intrepid Museum Kids Week! Brimming with Blue Man Group swag, a special discount code for tickets to see the show and an interactive arts and crafts station, kids and adults alike enjoyed stopping by our table.
Intrepid Kids Week is an annual event hosted by The Intrepid Sea, Air & Space Museum to inspire kids of all ages to learn about STEAM (science, technology, engineering, arts & math) through creative activities, captivating performances, engaging demonstrations, enticing exhibits and so much more. Patrons were even treated to a special surprise performance by Blue man Group.
Blue Man Group surprised Intrepid Kids Week guests with two performances on Tuesday, Feb. 21.
This year, the week-long event was attended by over 4500 people daily – that’s over 30,000 guests!
Family events like Intrepid Kids Week create opportunities to interact with the community and reach a wide, multi-generational audience. Blue Man Group is a show that appeals to all ages, making Intrepid Kids Week an excellent platform to promote the show, said Erica Jacobson, Blue Man Group Marketing and Communications Manager. It’s an added bonus that the event takes place entirely indoors, making it a great family activity during the cold winter months, added Jacobson.
Our Blue Man Group Ambassador guides guests through interactive arts & crafts.
With STEAM as the catalyst for Intrepid Kids Week, our Blue Man Group Ambassador led children and their families through interactive arts and crafts, creating positive, shared learning-experiences associated with the long-running Off Broadway show. Attendees were also given the opportunity to scan a QR code to enter to win free tickets to the show in addition to receiving a flier for discount tickets and fun Blue Man Group swag.
Creating connections through experiential marketing at an event like Intrepid Kids Week fosters memorable experiences that continue long after the initial event. Attendees will remember the fun they had making Blue Man Group-inspired arts and crafts and the incredible surprise performance from the trio which, in turn, creates touch points to encourage further engagement with this high-energy show about three bald, blue men who will make you laugh while challenging your expectations of live performance, explained Jacobson.
With almost 40 participating organizations, Intrepid Kids Week was jam-packed with wonderful experiences for the entire family. We asked some of the participating organizations their reasons for regularly attending the annual event.
“The High Line hosts free hands-on workshops for families through the summer and we would love for our neighbors in NYC to know more about what we have to offer. The Intrepid is our neighbor institution on the West Side and we happen to have something in common as we are both decommissioned infrastructure that has been re-used as spaces for community, creativity and the preservation of history,” said Claudia Dishon, School and Family Programs Manager for the High Line.
Margie Turin of Columbia’s Lamont-Doherty Earth Observatory explained, “We have been participating in Kid's Week for several years now as we find it is a great way to not only connect with families about science, but to bring it alive. We engage the youth with a hands-on science activity and then bring the adults into a conversation about our research.”
These answers echo Jacobson’s reasoning behind Blue Man Group’s attendance – to showcase the joyful and fascinating experience of Blue Man Group to local kids and adults alike and to connect with the community through STEAM and fun.
Representing Blue Man Group at Intrepid Kids Week was an incredible experience! The experience may have ended last weekend, but the memories will last long after. We are looking forward to being event marketing partners at more events like this in the future, and hope to be back at the Intrepid this time next year creating wonderful community connections and encouraging STEAM while promoting outstanding NYC experiences like Blue Man Group.
theatreMAMA is an experiential marketing agency with vast experience in event marketing partnerships. Family events like Intrepid Kids Week are a great way to foster positive connections between your brand and the multi-generational demographics of families. Spring is the perfect time to bring an experiential campaign to the numerous family-friendly fairs, festivals and events the season brings. Check out this list of upcoming events in the tri-state area that may be the right fit for your company to partner with us to create memorable experiences and meaningful connections.
Family-Friendly Fairs, Festivals & Events in the Tri-State Area:
MARCH
March 4-12: Philadelphia Flower Show, Philadelphia, PA
March 12: Purim Carnival – The Greatest Show at the Y -NYC
March 12: Lines on the Pines, Galloway
March 13 – April 23: PEEPS in the Village, Peddlers Village, PA
March 16 - June 4: Roller Wave Pop-Up Rink @ Atlantic Terminal Mall - NYC (Brooklyn)
March 19, (additional dates: April 16,June 18,July 16,Aug. 20,Sept. 17): Route 110 Comic Book Show – Long Island, NY
March 25-April 2: Daffodil Days Festival, Allentown
APRIL
April 1-2: Daffodil Days Festival, Allentown
April 1-23: PEEPS in the Village, Peddlers Village, PA
April 2-10: Essex County Cherry Blossom Festival, Newark
April 2-19: Bunny and Brunch Springtime Festival, Chester
April 15, 2023: 6th Ave “Herald Sq” Fair - NYC
April 16: 19th Century Easter Celebration, Wall Twp.
April 16: 2023 Earth Day Festival – Union Square –NYC
April 10: Daffodil Day, Moorestown
April 15: Author Expo, Sea Isle City
April 16: Daffodil Day, Summit
April 16: Bloomfest!, Newark
April 22: Daffodil Day, Moorestown
April 22: Kites at the Pier, Long Branch
April 22: Plantopia, Jersey City
April 22: Elmwood Park Spring Street Fair, Elmwood Park
April 22: Earth Day at Historic Smithville, Galloway
April 22: Earth Day Celebration, Cape May
April 23: Stirling Street Fair, Stirling
April 23: BlueClaws Spring Flea Market, Lakewood
April 23: Art Walk at Historic Smithville, Galloway
April 23: Union Craft Crawl, Union
April 23: Community Day: Celebrating Earth Day, Newark
April 24: Stirling Street Fair
April 24: Earth Day Celebration, Ringwood
April 24: Millburn Street Fair & Craft Show, Millburn
April 24: Stirling Street Fair, Stirling
April 24: Daffodil Day, Summit
April 29: PorchFest, Princeton
April 29: Grayrock N Roll Spring Festival, Clinton
April 29, 2023: 8th Ave- Chelsea Spring Fair – NYC
April 29: Area 57, Washington
April 29: Rutgers Day, Camden/Newark/New Brunswick
April 29: Ag Field Day and New Jersey Folk Festival, New Brunswick
April 29: Kids Fest 2023, Manalapan Twp.
April 29: Rock & Roll Steampunk Festival, Washington Borough
April 30: Rock the Block Clark Street Fair, Clark
April 30: Cattus Island Nature Festival, Toms River
April 30: Galloway Art Festival, Galloway
April 30: Kite Day, Princeton
April 30: Bachapalooza Music Festival, Nanuet, NY
MAY
May 1: Mom-A-Rama Extravaganza, Oceanport
May 1: Maplewood Small Wonder Marketplace, Maplewood
May 1: Cinco de Mayo Fiesta Celebration Week, Flemington
May 5 – 15: Broadway Commons Carnival, Hicksville, NY
May 6: Mom-A-Rama Extravaganza, Eatontown
May 6-8: Spring Rummage Sale, Far Hills
May 6, 2023: Manhattan Chamber of Commerce: Second Avenue Community Benefit Festival – NYC
May 7, 2023: Hoboken Arts & Music Festival – NJ
May 7: Walnut Street Fair, Montclair
May 7: ECO Fair, Millville
May 7: 11th Annual Secaucus Green Festival, Secaucus
May 7: Skylands Stadium Food Truck & Craft Beer Festival, Augusta
May 7: National Public Gardens Day, Morristown
May 7: Mayday Fest, Flemington
May 8: Mother’s Day Throughout Town, Flemington
May 13: Chowdown, Maywood
May 13: May Car Cruises, Galloway
May 14: Bridgewater Beerfest, Bridgewater
May 14: Undercover Music Fest, South Orange
May 14: History Day, Piscataway
May 14: Pups and Pints, Haddon Twp.
May 14- 15: Mayfest, Galloway
May 15: Red Bank 11th Annual International Beer, Wine & Food Fest, Red Bank
May 18-21: Our Lady of Peace Country Fair, New Providence
May 21: Kenilworth Street Fair, Kenilworth
May 21: Bordentown Street Fair, Bordentown
May 21: Lake Hopatcong Block Party, Landing
May 21: Arts in the Park, Randolph
May 21: 2022 ArtWalk, West Windsor
May 21: World Diversity Day Children’s Festival, Freehold
May 22: 5th Annual Great Swamp Music Festival, Chatham
May 26: Music and Games on Main Street, Flemington
May 27: St. Philips Food Truck Fest, Saddle Brook
May 27 – 30: Summer Book Fest, Flemington
May 27 – 30: Wildwoods International Kite Festival, Wildwood
May 29: Woodland Park Memorial Day Street Fair & Parade, Woodland Park
May 29 – 30: Fine Artisans Show, Flemington
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