Live theatre in New York City is unlike any other. There is a hum of excitement in the lobby as the audience eagerly makes their way to their seat. The orchestra of chatter and playbill pages turning swells before the moment the lights dim. Then, as the stage lights come up, there is collective breath that is shared as the audience prepares for a once in a lifetime show. It has been over a year since audiences gathered to experience live performances and theatre. Times Square transformed into a ghost town, holding memories of what was once there. However, slowly theatre is prevailing and the show, once again, is going on.
To watch history is one thing, however, to be part of this historic return is another. What a joy it is to have our Street Team Ambassadors out there again promoting LIVE THEATRE in New York City! Woo Hoo!
When we were approached by FRIENDS! The Musical Parody, they wanted to know if we had any fun ideas to promote the NYC Run, of their very popular touring show that will visit over 30 different markets in the US before year’s end. Our creative team quickly decided we wanted to base the campaign on a fun quiz, “Which Friends! character are you?”
We would hit the streets of Manhattan, finding the busiest parts of the city, and interview patrons with a few simple questions. Their answers to these questions would allow us to determine if they were secretly more a Monica, Rachel, Ross, Phoebe, Chandler, Monica or Joey. We then integrated big-head cut outs (gorgeously drawn by the super talented Alejandro Mogollo), creating an Instagrammable moment where our new friends could pose for a picture as, or with their favorite Friends! Character. Each quiz-taking patron had the opportunity to win cool show swag like Friends! Tshirts, show posters, and even free tickets!! For those passersby who didn’t have the time for our little quiz, we were able to deliver a flyer touting a special ticket sales offer QR code.
The response to our street team was overwhelmingly positive! Tourists were excited to learn live theatre was happening again, and that they would be able to see a show in New York City. The fliers proved a great generator for day-of and advance ticket sales. Yet perhaps one of the best takeaways was that the fun pictures, videos, and quiz answers captured by our stealthy social team provided incredible social media content for the show and brought smiles to the faces of Friends! Fans everywhere.
The show is only here through the Summer, so grab your tickets and take your besties to FRIENDS! The Musical Parody for a night of laughter, fun and a pinch of nostalgia.
About the Show:
FRIENDS! The Musical Parody is the hilarious new musical that lovingly lampoons TV’s Friends, celebrating the wacky misadventures of your favorite group of 20-something pals as they navigate the pitfalls of work, life, and love in 1990s Manhattan. It’s a seemingly typical day at New York’s only coffee shop, Central Perk, until an unexpected runaway bride with beautiful hair enters the picture and kicks the whole gang out of second gear