Waitress the Musical made its way to Broadway in 2016 at the Brooks Atkinson Theatre and it seemed patrons were hungry for Broadway’s new sweet team! With the help of MAMA’s Pretty Pie Makers, everyone was able to have a taste of Broadway’s little slice of heaven. Our teams not only transformed the bustling Times Square into a Southern diner with their charming hospitality, but also attend special promotional events such as the one-night-only concert An Evening With Sara Bareilles and the opening of the Brooks Atkinson Box Office.
The team is outfitted in costumes inspired by those from the show, complete with blue dresses, branded aprons and custom-made pie headbands. Our creative teams worked endlessly to carefully create fun and cheery soundbites that were informative, gave a taste of the show, and drove day of ticket sales off the charts. Throughout the seasons our Sassy Servers can be found out there dishing out discounts and warming up hearts!