All the world was a stage as MAMA transformed New York City into a boisterous punk-rock Elizabethan party! MAMA teamed up with TNT Entertainment to create a living media activation to spread the word about their new upcoming period drama,“Will.” Our spirited performers were the life of the party, surprising patrons in popular New York locations such as Bryant Park, Central Park and Times Square.

Our creative team ensured our street team Players were the center of attention with custom made costumes that were a perfect blend of punk rock and Elizabethan styles.