MAMA creates “The Snowball Family” and sends them on a New York City Tri-State Area Mobile Marketing tour. Our skilled team of outreach specialists partner with family friendly fairs and festivals, downtown associations, local schools, businesses & organizations to promote Wintuk by Cirque du Soleil. This mobile marketing promotion reached directly into the heart of the communities that surround NYC, reached over 3 million people, and generated an estimated $2 million dollars of media exposure without spending a dime on media buys.