theatreMAMA is famous for creating a lasting experiential impression on your target client. For Broadway musicals and live entertainment, MAMA brings the show to the street with our network of professional performers, ambassadors, and attention-grabbing costume design, creating an irresistible desire to learn more in those who pass by.
MAMA began 2022 with something completely new. We sent our team of MAMA ambassadors to nearly 300 restaurants in some of New York City’s most densely populated food blocks.
“Why?...”
Our goal was to launch Deliverect into as many restaurants in NYC with an experiential marketing promotion. We needed to find the best way to make an impact on as many restaurants as possible in only six days. New York City has nearly 27,000 restaurants... It’s safe to say that it’s impossible to make a visit to each and every New York City restaurant, unless maybe you are a food critic with the world’s deepest stomach capacity. So, we took out a map and started drawing… literally. New Yorkers know that the most densely populated restaurant areas include Hell's Kitchen, West Village, and Flatiron/Union Square area. We circled those, and set out on planning the ultimate restaurant-hop that MAMA’s team of well-trained Deliverect ambassadors would embark on.
Before the journey could begin, MAMA’s outreach team took a magnifying glass to the map and compiled a list of 300 total restaurants in our three high-density locations. We reached out to each one to gather contact information, prime hours of operation, and provided information about Deliverect. This worked. The information the target clients provided allowed MAMA to send ambassadors at the perfect time to engage in a relaxed conversation with the owner. Providing the owner with information before we stopped in ensured that Deliverect was on their mind before we were even there to show them.
Deliverect Launch Plan map .
Our goal was to launch Deliverect into as many restaurants in NYC with an experiential marketing promotion. We needed to find the best way to make an impact on as many restaurants as possible in only six days. New York City has nearly 27,000 restaurants... It’s safe to say that it’s impossible to make a visit to each and every New York City restaurant, unless maybe you are a food critic with the world’s deepest stomach capacity. So, we took out a map and started drawing… literally. New Yorkers know that the most densely populated restaurant areas include Hell's Kitchen, West Village, and Flatiron/Union Square area. We circled those, and set out on planning the ultimate restaurant-hop that MAMA’s team of well-trained Deliverect ambassadors would embark on.
Before the journey could begin, MAMA’s outreach team took a magnifying glass to the map and compiled a list of 300 total restaurants in our three high-density locations. We reached out to each one to gather contact information, prime hours of operation, and provided information about Deliverect. This worked. The information the target clients provided allowed MAMA to send ambassadors at the perfect time to engage in a relaxed conversation with the owner. Providing the owner with information before we stopped in ensured that Deliverect was on their mind before we were even there to show them.
46th Street - “Restaurant Row”
The marketing adventure consisted of two groups of ambassadors: One team targeted the three original locations, and a second team that tackled locations not originally researched to maximize our outreach. This allowed us to also explore two different approaches: cold calls and follow-ups. Both were essential to the success of the experiential marketing promotion. MAMA’s well-trained ambassadors impressed NYC restaurant owners, as they were shocked by the versatile and user-friendly platform Deliverect had to offer. They quickly became infatuated with how it could improve the way they run their business. Due to our careful planning and efficient execution, MAMA’s ambassadors succeeded in bringing Deliverect to nearly all 300 restaurants in just six days.
Four Deliverect Street Team Ambassadors
The mission to impact all of New York City’s restaurants has just begun. theatreMAMA is excited to continue launching Deliverect into widespread use across the restaurant industry of NYC and beyond. Making an impression on 27,000 restaurants seems like an impossible feat. However, with expert planning, a team of well-trained ambassadors and over 16 years of experience in impacting the millions, MAMA delivers.
To begin your unique launch with theatreMAMA, reach out to us at theatreMAMA.com.
Deliverect connects all of your online and delivery channels directly to your existing point of sale. It is a universal solution that integrates order platforms all over the world into your POS system and sends orders directly to the kitchen.