Positive affirmation cards created by WALDO.

“If you’re reading this, I hope you have the best day”

“You are beautiful, inside and out”

“You add significant value to this life”

These positive affirmations are just three of the many phrases that made it into the hands of New York City pedestrians on February 17th – Random Acts of Kindness Day.

Random Acts of Kindness Day 2022 started out with a randomly kind gift of Mother Nature, who gifted NYC with the warmest weather since the year began, at a comfortable temperature of 63 degrees and sunny skies. While city-goers enjoyed the beautiful day, nearly 250 lucky strangers were handed cards from WALDO, passed on by theatreMAMA’s ambassadors. On one side, the card read, “Pass this on to a stranger”. Upon turning the note over, the curious recipients read messages like the ones above, and more (see full list of positive affirmations below).

Rather than asking for the location of the familiar name, many asked “What’s WALDO”. WALDO is the future of high-quality eye care products, offering affordable daily contact lenses delivered right to your door. WALDO “believes in the power of positive vision” and theatreMAMA pushed that mission even further by sending out a team of ambassadors all around New York City to execute an experiential marketing campaign of kindness on the day where arbitrary altruism is most encouraged.

theatreMAMA’s objective was simple: Utilize our street team ambassadors to distribute WALDO’s positive affirmation cards all around New York City. MAMAs street team impacted busy New Yorkers on their way to work, quiet patrons waiting for the train, and tourists enjoying the sights of the city, while the MAMA video team, led by Chelsea Logan, captured reactions from afar. The end goal was to compile the reactions into a short video for social media to showcase WALDO’s commitment to positive vision.

“WALDO’s branding is very, for lack of a better word, visionary. WALDO is optimistic, so distributing kindness worked well for their brand.” Logan commented.

A MAMA street team ambassador shared, “We don’t see a lot of kindness, and WALDO is a contact lens company! It’s important that we see people being kind, and WALDO’s product and approach worked perfectly in for the occasion.”

Click "send" to text a WALDO positive affirmation to a friend:

“Pass this on to someone with beautiful eyes.” – Send

“If you’re reading this, I hope you have the best day.” – Send

“Do something today that your future self will thank you for.” – Send

“Follow your vision.” – Send

“Today…is going to be a great day.” – Send

“Hey, you’re doing great.” – Send

“See good in all things.” – Send

“Life is tough, but so are you.” – Send

“Opportunities are all around you” – Send

“You’re perfect just the way you are.” – Send

“See the beauty in everything.” – Send

“Keep looking for silver linings.” – Send

“I think you are spectacular.” – Send

“You are stronger than you know.” – Send

"You are beautiful, inside and out." – Send

“You’ve got this. You’ve got this. You’ve got this.” – Send

“Note to self: I am going to make you so proud.” – Send

“You add significant value to this life.” – Send

“Don’t worry about it. Everything is going to be fine.” – Send