theatreMAMA is offically an adult! April 9, 2023 marks MAMA's 18th birthday and 18 years of joyful, creative, innovative, connecting Experiential Marketing campaigns. The last 18 years have been an incredible journey, so we thought it would be fun to celebrate this year's birthday by taking a look back at monumental MAMA milestones. Navigate through our interactive '18 Years of MAMA' timeline below to discover some of our favorite moments in MAMA history.