Earth Day: Making Broadway and The Entertainment Industry More Sustainable

theatreMAMA’s NYC Street Teams showing their love for planet earth!

Happy Earth Day! The sheer scope of climate action necessary to heal our planet can feel daunting and insurmountable at times, but we really can make a difference if we all choose to start somewhere. Small actions taken by many can have a massive impact! At theatreMAMA, that means being the first marketing agency in the world to become 100% Re-planted! For every 1,000 fliers or pieces of collateral we distribute, MAMA plants a tree to offset the impact of our business on the environment. Last year alone, we planted 1,540 little saplings!

2023 Olivier Nominations Announced Today!

Congratulations to all of the 2023 Olivier nominees! Nominations were announced this morning, and “My Neighbour Totoro,” a 1988 Japanese animation adapted for the stage, leads with nine nominations including, best entertainment or comedy play, best director, best theatre choreographer, best original score , best actress, best sound design, best costume design, best lighting design and best set design. Just behind “My Neighbour Totoro” is “Standing at the Sky’s Edge,” a National Theatre production, with eight nominations.