theatreMAMA
Experiential Marketing
212-581-5863
FACE-TO-FACE
MARKETING
SUPERHEROES
Since 2005, theatreMAMA has gotten to know quite a lot about Cirque du Soleil! In these 17 years, we have activated for 14 Shows in 70+ Cities with our Face-to-Face Marketing Program Services. Perhaps it is with Cirque where we first learned…
Great Marketing Creates Memories!
MAMA = SALES
MAMA is best in class at creating teams, experiences, and stories that sell…all while inspiring the heart and provoking the imagination of your customers.
70+ Cirque Towns
Over the years, MAMA has activated in over 70 markets all across the US and CANADA for both Arena and Big Top Shows.
SERVICES
Here’s an idea of what we’ve been working on with Cirque du Soleil recently.
CITY TAKEOVERS
STREET TEAMS
MOBILE MARKETING TOURS
PARTNER MARKETING
MALL PROGRAMS
SPECIAL EVENTS
VIP SPONSOR ACTIVATIONS
RESIDENT SHOW BRAND AMBASSADOR
GRASSROOTS OUTREACH
CITY TAKEOVERS
Day of Premiere
Public Stunt
40 Theatrical Ambassador stilt walkers, jugglers, clowns, & dancers, take over commuting hubs, popular lunch spots, & nightlife staples
40,000 pieces of collateral
Ignite social media - “Cirque Opens Tonight!”
STREET TEAMS
Simplified in a Branded T-shirt, or
Specialized in a Custom Character Design
Fearless Communicators
Go directly to your audience
Events, Parades, Concerts, Sports, City Centers
Well Spoken, Multi-Lingual, Beautiful
Delivering Collateral & Educating
Provoking the Imagination
(Note: We have our own in house design team to design costumes and marketing props.)
MOBILE TOURS
Reach Beyond the City Center
A Theatrical Family of Characters
Waltzes Into Towns Within a 60 Mile Radius
Partner with Local Shops, Festivals, & Sporting Events
Cause a Scene
Become Trending with Local Families
PARTNER
MARKETING
Take Regional Partnerships to New Heights
On Site Ticket & Swag Giveaways
Interactive Experiences
Performer & Ambassador Engagement
Social Contests & Treasure Hunts
MALL PROGRAMS
Leverage Location Based Ad Buys
Target Busy Shopping Events
Create Interactive Custom Shopper Experiences
Complete Partner Communications Management
SPECIAL EVENTS
Elevate Group Sales & Media Events
Engage Your Guests
Custom Interactive Entertainers
One of a Kind Experiences
To Get Everyone Talking
VIP SPONSOR ACTIVATIONS
Tapis Rouge Interactive Design
Corporate Alliances Co-Pros
Nightlife Marketing
On-Premise Account Marketing Partnerships
Custom Character Development
Pre-Show Experiences
Data Collection
RESIDENT SHOW BRAND AMBASSADOR
Street Teams Activate daily direct from Box Office
Direct Connection from your Show to Audiences
Increases Online and Box Office Sales
Custom Character Design Provokes Imagination
Experiential Touchpoint between Potential Patrons and your Show
Creates Buzz
Immersive approach sparks UGC on Social Media Increases Brand Awareness and Engagement
Well Spoken, Multi-Lingual, Beautiful
Delivering Collateral & Educating
GRASSROOTS OUTREACH
Outreach to Local Community Organizations
Distribute Special Offers to their Members & Employees
Create Fun Social Ticket Giveaways & Incentives
On-Site Promotions & Events
Expand Your Sphere of Influence
SURPRISE US!
Perhaps you have a crazy idea that you’re not even sure can be done.
Or maybe you have a perfectly logical idea, that you need produced.
We are always happy to get inquiries for the kinds of things we’ve never done before. We are flexible, creative producers, who love what we do! So, don’t feel confined by the way things have been done before!
We’re here to do the best & most effective work we can do together!
CIRQUE SHOWS
In addition to fun events like breaking the Guinness Book of World Records for stilt-walking, MAMA has had the privilege of working on the following Cirque du Soleil shows…14 and counting!
We cannot wait to work with you!
Love,
MAMA
