Congratulations to all of the 2023 Olivier nominees! Nominations were announced this morning, and “My Neighbour Totoro,” a 1988 Japanese animation adapted for the stage, leads with nine nominations including, best entertainment or comedy play, best director, best theatre choreographer, best original score , best actress, best sound design, best costume design, best lighting design and best set design. Just behind “My Neighbour Totoro” is “Standing at the Sky’s Edge,” a National Theatre production, with eight nominations.
"The Broadway Show" to Feature Our Chicago Dance Mob
theatreMAMA’s Chelsea Logan and “The Broadway Show” production team at Chicago The Musical’s Ambassador Theatre.
This week, Chicago Dance Mob member Chelsea Logan was interviewed by Perry Sook to be featured on an upcoming segment of Broadway.Com’s "The Broadway Show", hosted by Emmy Award-winning journalist Tamsen Fadal. The segment will be part of a series showcasing what makes the Broadway industry run.
Super Ad – I Mean Super Bowl – Sunday Is Almost Here!
theatreMAMA’s NFL Experience activation in NYC.
The Super Bowl is this Sunday, February 12th, between the Philadelphia Eagles and the Kansas City Chiefs. While audiences will be watching to see who takes home the coveted NFL championship, they will also be watching to determine the winner of another competition – best commercial. This year, the stakes are high with each 30 second ad spot costing 7 million dollars.
With prices so steep, why do companies choose to participate in the Super Bowl commercial maddess?
TKTS Times Square Has New Hours
theatreMAMA’s Chicago The Musical Dance Mob at TKTS
Jinkx Monsoon Dazzles in Chicago and The Value of Facial Imagery in Marketing
theatreMAMA’s Chicago Dance Mob in Times Square
This month was historic for Chicago the Musical as Jinkx Monsoon became the first drag queen to ever portray the role of Mama Morton on Broadway. In an interview with CBS News New York’s Cindy Tsu, the RuPaul’s Drag Race winner praised Chicago’s production team for “taking huge steps in progressive inclusivity in their casting.” theatreMAMA is honored to be the Chicago Dance Mob Street Team promoting this monumental moment in stage history.
Jobs: 'Blue Man Group' (Holiday Season) Official Street Team Ambassadors
'Blue Man Group' (Holiday Season,) Official Street Team Ambassadors
Location: New York, NY
JOB DETAILS
DESCRIPTION
Seeking fearless street team ambassadors to promote "Blue Man Group" in NYC this Holiday season! Looking for candidates with a performance background who love talking about theatre and/or live entertainment.
REQUIREMENTS:
Strong improvisational; a lively, outgoing, energetic, and enthusiastic personality; Be knowledgeable, theatrical, and have a positive attitude; be comfortable approaching strangers be able to use your theatrical talents to translate into the promotional style on the streets while interacting with the public; a love of the theatre and people.
Ethnicity: All Ethnicities
Age Range : 18+
SCHEDULE:
Now through Jan. 2 2023
Weekly schedule is flexible and will be based on applicant’s availability.
COMPENSATION:
MAMA's street team brand ambassadors for Blue Man Group are compensated an hourly rate starting at $20.00 per hour.
About MAMA:
theatreMAMA is a living media agency for the entertainment industry headquartered in NYC. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the U.S. & Canada, but are perhaps best known for being the number one street team company in New York. Since 2005, MAMA has led creative campaigns for over 20 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as Madison Square Garden Entertainment's Christmas, Spring, and Summer Spectaculars, the Metropolitan Opera, the New York Knicks, the New York Rangers, and many more. We have produced PR Stunts for a number of TV networks including NBC, TNT, TruTV, and FOX, and we are the first marketing/advertising agency in the world to become 100% replanted."
HOW TO APPLY
Apply by email: jobs@theatremama.com
Jobs: The Magic Flute' Met Opera Brand Ambassadors
The Magic Flute ~ Met Opera Brand Ambassadors
Location: New York, NY
JOB DETAILS
DESCRIPTION
Seeking actors, dancers, singers, and exuberant performers with creative performance-related skills for a theatrical promotion. Hired performers will use their talents to promote shows theatrically in Times Square and around Manhattan.
Seeking performers/ambassadors to promote the upcoming production of “The Magic Flute” at the Met Opera in various midtown Manhattan locations. If desired, there is potential to stay on the company's roster for future promotional work.
REQUIREMENTS:
Be lively, outgoing, energetic, and enthusiastic; Be knowledgeable, theatrical, and present well; Be motivated, responsible, and dedicated; Be comfortable approaching strangers; Be exuberantly joyous and happy; Ideally be knowledgeable about and a fan of opera and/or classical music. Must be ready to have fun, work outdoors, and be a team member.
Ethnicity: All Ethnicities
Age Range : 18+
SCHEDULE:
Starting December 12th
Weekly schedule is flexible and will be based on applicant’s availability.
COMPENSATION:
MAMA's brand ambassadors for the Metropolitan Opera are compensated an hourly rate starting at $20.00 per hour.
About MAMA:
theatreMAMA is a living media agency for the entertainment industry headquartered in NYC. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the U.S. & Canada, but are perhaps best known for being the number one street team company in New York. Since 2005, MAMA has led creative campaigns for over 20 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as Madison Square Garden Entertainment's Christmas, Spring, and Summer Spectaculars, the Metropolitan Opera, the New York Knicks, the New York Rangers, and many more. We have produced PR Stunts for a number of TV networks including NBC, TNT, TruTV, and FOX, and we are the first marketing/advertising agency in the world to become 100% replanted."
HOW TO APPLY
Apply by email: jobs@theatremama.com
Jobs: Rockefeller Christmas Tree, Elves Immersive
Rockefeller Christmas Tree, Elves
Location: New York, NY
JOB DETAILS
DESCRIPTION
Seeking fearless Male and Female cast members to partake in an upcoming immersive experience during this Holiday Season. Performers will embody a variety of characters from Santa’s Workshop and welcome patrons as they make their way to snap a photo with the iconic Rockefeller Christmas Tree. Performers will be costumed and stationed outside in teams of four to elevate the experience!
theatreMAMA’s Street Team Department is a successful program operating for fourteen-plus years, offering flexible work for performers.
REQUIREMENTS:
Ideal Ambassadors must have:
A lively personality and joyful energy. Strong movement/dance skills Strong improvisation skills. An ability to create defined characters/personas. Ability to work in fast-paced environment. Capable to inspire happiness amongst the audience. A love of the holidays and people. Ability to speak more than one language is a plus, but not required. Experience in immersive theatre a plus, not required. Experience in clowning is a plus, but not required. Must be comfortable working outside.
Ethnicity: All Ethnicities
Age Range : 18-50
SCHEDULE:
Now through Jan. 2, 2023
Weekly schedule is flexible and will be based on applicant’s availability.
COMPENSATION:
MAMA's Rockefeller Christmaas Tree Elves are compensated an hourly rate starting at $20.00 per hour.
About MAMA:
theatreMAMA is a living media agency for the entertainment industry headquartered in NYC. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the U.S. & Canada, but are perhaps best known for being the number one street team company in New York. Since 2005, MAMA has led creative campaigns for over 20 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as Madison Square Garden Entertainment's Christmas, Spring, and Summer Spectaculars, the Metropolitan Opera, the New York Knicks, the New York Rangers, and many more. We have produced PR Stunts for a number of TV networks including NBC, TNT, TruTV, and FOX, and we are the first marketing/advertising agency in the world to become 100% replanted."
HOW TO APPLY
Apply by email: jobs@theatremama.com
Jobs: 'Chicago: The Musical,' Street Team Dancers for the Holiday Season
'Chicago: The Musical,' Street Team Dancers for the Holiday Season
Location: New York, NY
JOB DETAILS
DESCRIPTION
Seeking dancers to be street team ambassadors promoting "Chicago: The Musical" on Broadway.
Dancers take over the streets of Times Square in costume (see photos on the website), and hand out fliers and discounts, all the while infusing their movements with Fosse dance technique. Applicants should have basic knowledge of Fosse technique. Dancers will go through a brief training to learn iconic poses and movements.
REQUIREMENTS:
Strong improvisation skills; an ability to create defined characters/personas; lively personality and joyful energy; ability to work in fast-paced environment; capable to inspire happiness amongst the audience; a love of theater and people; ability to speak more than one language is a plus, but not required; experience in immersive theatre a plus, not required.
Ethnicity: All Ethnicities
Age Range : 18-50
SCHEDULE:
Now through Jan. 2, 2023
Weekly schedule is flexible and will be based on applicant’s availability.
COMPENSATION:
Chicago Dance Mob members are compensated an hourly rate starting at $20.00 per hour
About MAMA:
theatreMAMA is a living media agency for the entertainment industry headquartered in NYC. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the U.S. & Canada, but are perhaps best known for being the number one street team company in New York. Since 2005, MAMA has led creative campaigns for over 20 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as Madison Square Garden Entertainment's Christmas, Spring, and Summer Spectaculars, the Metropolitan Opera, the New York Knicks, the New York Rangers, and many more. We have produced PR Stunts for a number of TV networks including NBC, TNT, TruTV, and FOX, and we are the first marketing/advertising agency in the world to become 100% replanted."
HOW TO APPLY
Apply by email: jobs@theatremama.com
Jobs: Radio City Music Hall Candy Cane Greeter
RADIO CITY MUSIC HALL CANDY CANE GREETERS
JOB DETAILS
DESCRIPTION
Seeking Candy Cane Greeters for Radio City Music Hall.
"Are you that one friend who starts playing holiday music at 12:01AM the day after Thanksgiving? Do you stream holiday movies 24/7 during the month of December? theatreMAMA is seeking holiday enthusiastic performers for a cast of 'Candy Cane Greeters' to create an immersive experience outside the doors of Radio City Music Hall. Cast members will be costumed and stationed outside the iconic venue where they will help create a more joyful and theatrical experience as audience members make their way to see the infamous Christmas Spectacular, starring the world famous Radio City Rockettes.
This magical cast is responsible for spreading Christmas cheer to the thousands of audience members that travel from all over the world for the iconic event by transforming “waiting in line” into “waiting in a winter wonderland” by taking photos, singing carols, and more. In addition to creating an immersive atmosphere of joy, this cast assists Radio City Music Hall with important things like directing audience members, answering questions, line preparation, safety measures, and other processes that allow the show to run smoothly.
REQUIREMENTS:
Strong improvisation skills; singing skills are a plus; an ability to create defined characters/personas; lively personality and joyful energy; holiday availability is a must; ability to work in fast-paced environment; capable to inspire happiness amongst the audience; a love of the Holidays, theater and people; ability to speak more than one language is a plus, but not required; experience in immersive theatre a plus, not required; experience in clowning is a plus, but not required.
Ethnicity: All Ethnicities
Age Range : 18-50
SCHEDULE:
through Jan. 2, 2023 outside of Radio City Music Hall in NYC. Note: Greeters will be active two hours prior to showtime until 30 minutes after the performance begins. Weekly schedule is flexible and will be based on applicant’s availability.
COMPENSATION:
Candy Cane Greeters are compensated an hourly rate of $20.00-$24.00 /hour
About MAMA:
theatreMAMA is a living media agency for the entertainment industry, with offices in NYC and Laguna Beach, CA. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the U.S. & Canada, but are perhaps best known for being the number one street team company in New York. Since 2005, MAMA has led creative campaigns for over 20 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as Madison Square Garden Entertainment's Christmas, Spring, and Summer Spectaculars, the Metropolitan Opera, the New York Knicks, the New York Rangers, and many more. We have produced PR Stunts for a number of TV networks including NBC, TNT, TruTV, and FOX, and we are the first marketing/advertising agency in the world to become 100% replanted."
DURATION
through - Jan 2, 2023
SALARY
$20.00 – $24.00 per hour
HOW TO APPLY
APPLY BY EMAIL to jobs@theatremama.com
THEATREMAMA SEEKS OFFICIAL ROCKETTES BRAND AMBASSADOR
THEATREMAMA SEEKS OFFICIAL ROCKETTES BRAND AMBASSADOR
JOB DETAILS DESCRIPTION Be a part of a New York Holiday tradition! theatreMAMA is seeking a team of performers to be official brand ambassadors for "The Radio City Christmas Spectacular," starring the Rockettes.
This fierce cast will be in full costume in high traffic locations around New York City, such as Times Square, Bryant Park, Herald Square, Radio City Music Hall, 5th Ave, and more, spreading joy to passersby through smiles, songs, and other forms of holiday cheer. theaterMAMA ambassadors have been an iconic addition to the holiday atmosphere of NYC since 2015, and are a large reason for the success of Radio City’s annual Christmas Spectacular.
REQUIREMENTS
- Have a joy for theater, dance, and the performing arts
- Basic knowledge of Radio City Rockettes and their brand
- Love the holiday season
- Ability to stand for long periods of time
- Able to work outside in a variety of weather conditions
- Comfortable conversing with strangers
- Ability to speak multiple languages is a plus
- Ability to work in fast-paced environment
- Being a people person is a must!
SCHEDULE
Our team’s schedule is done around the performances of the Christmas Spectacular starring the Radio City Rockettes. We are open 7 days a week, Monday-Sunday.
COMPENSATION
Official Brand Ambassadors are compensated at an hourly rate starting at $20/hr.
ABOUT THEATREMAMA
theatreMAMA is a living media agency for the entertainment industry headquartered in New York City. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the US, but are perhaps best known for being the #1 company for New York Street Teams. Since 2005, theaterMAMA has led creative campaigns for over 30 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as MSG Entertainment's Christmas, Spring, and Summer Spectaculars. We have produced publicity stunts for a number of TV networks including NBC, TNT, TruTV, and FOX and we are the first marketing/advertising agency in the world to become 100% Replanted!"
DURATION
now - Jan 2, 2023
SALARY
$20.00 – $24.00 per hour
HOW TO APPLY
APPLY BY EMAIL to jobs@theatremama.com
Did you see this team at Chicago Pride???
theatreMAMA returned to Chicago this past weekend for the first time in over two years with not one, but two teams of ambassadors: Blue Man Group and Prince: The Immersive Experience. While MAMA has continuously promoted the musical “Chicago'' since 2009, we’ve been away from the city of Chicago for too long, and could not wait to return.
True or False: theatreMAMA and WALDO Make a Great Pair
MAMA's ambassadors set out on a mission with WALDO for a special social media promotion, asking 'True or False' questions to pedestrians and tourists.
WALDO Champions Random Acts of Kindness Day in New York City
Positive affirmation cards created by WALDO.
“If you’re reading this, I hope you have the best day”
“You are beautiful, inside and out”
“You add significant value to this life”
These positive affirmations are just three of the many phrases that made it into the hands of New York City pedestrians on February 17th – Random Acts of Kindness Day.
Random Acts of Kindness Day 2022 started out with a randomly kind gift of Mother Nature, who gifted NYC with the warmest weather since the year began, at a comfortable temperature of 63 degrees and sunny skies. While city-goers enjoyed the beautiful day, nearly 250 lucky strangers were handed cards from WALDO, passed on by theatreMAMA’s ambassadors. On one side, the card read, “Pass this on to a stranger”. Upon turning the note over, the curious recipients read messages like the ones above, and more (see full list of positive affirmations below).
Rather than asking for the location of the familiar name, many asked “What’s WALDO”. WALDO is the future of high-quality eye care products, offering affordable daily contact lenses delivered right to your door. WALDO “believes in the power of positive vision” and theatreMAMA pushed that mission even further by sending out a team of ambassadors all around New York City to execute an experiential marketing campaign of kindness on the day where arbitrary altruism is most encouraged.
theatreMAMA’s objective was simple: Utilize our street team ambassadors to distribute WALDO’s positive affirmation cards all around New York City. MAMAs street team impacted busy New Yorkers on their way to work, quiet patrons waiting for the train, and tourists enjoying the sights of the city, while the MAMA video team, led by Chelsea Logan, captured reactions from afar. The end goal was to compile the reactions into a short video for social media to showcase WALDO’s commitment to positive vision.
“WALDO’s branding is very, for lack of a better word, visionary. WALDO is optimistic, so distributing kindness worked well for their brand.” Logan commented.
A MAMA street team ambassador shared, “We don’t see a lot of kindness, and WALDO is a contact lens company! It’s important that we see people being kind, and WALDO’s product and approach worked perfectly in for the occasion.”
Click "send" to text a WALDO positive affirmation to a friend:
“Pass this on to someone with beautiful eyes.” – Send
“If you’re reading this, I hope you have the best day.” – Send
“Do something today that your future self will thank you for.” – Send
“Follow your vision.” – Send
“Today…is going to be a great day.” – Send
“Hey, you’re doing great.” – Send
“See good in all things.” – Send
“Life is tough, but so are you.” – Send
“Opportunities are all around you” – Send
“You’re perfect just the way you are.” – Send
“See the beauty in everything.” – Send
“Keep looking for silver linings.” – Send
“I think you are spectacular.” – Send
“You are stronger than you know.” – Send
"You are beautiful, inside and out." – Send
“You’ve got this. You’ve got this. You’ve got this.” – Send
“Note to self: I am going to make you so proud.” – Send
“You add significant value to this life.” – Send
“Don’t worry about it. Everything is going to be fine.” – Send
MAMA launches Deliverect into New York Restaurants
theatreMAMA is famous for creating a lasting experiential impression on your target client. For Broadway musicals and live entertainment, MAMA brings the show to the street with our network of professional performers, ambassadors, and attention-grabbing costume design, creating an irresistible desire to learn more in those who pass by.
MAMA began 2022 with something completely new. We sent our team of MAMA ambassadors to nearly 300 restaurants in some of New York City’s most densely populated food blocks.
“Why?...”
Our goal was to launch Deliverect into as many restaurants in NYC with an experiential marketing promotion. We needed to find the best way to make an impact on as many restaurants as possible in only six days. New York City has nearly 27,000 restaurants... It’s safe to say that it’s impossible to make a visit to each and every New York City restaurant, unless maybe you are a food critic with the world’s deepest stomach capacity. So, we took out a map and started drawing… literally. New Yorkers know that the most densely populated restaurant areas include Hell's Kitchen, West Village, and Flatiron/Union Square area. We circled those, and set out on planning the ultimate restaurant-hop that MAMA’s team of well-trained Deliverect ambassadors would embark on.
Before the journey could begin, MAMA’s outreach team took a magnifying glass to the map and compiled a list of 300 total restaurants in our three high-density locations. We reached out to each one to gather contact information, prime hours of operation, and provided information about Deliverect. This worked. The information the target clients provided allowed MAMA to send ambassadors at the perfect time to engage in a relaxed conversation with the owner. Providing the owner with information before we stopped in ensured that Deliverect was on their mind before we were even there to show them.
Deliverect Launch Plan map .
Our goal was to launch Deliverect into as many restaurants in NYC with an experiential marketing promotion. We needed to find the best way to make an impact on as many restaurants as possible in only six days. New York City has nearly 27,000 restaurants... It’s safe to say that it’s impossible to make a visit to each and every New York City restaurant, unless maybe you are a food critic with the world’s deepest stomach capacity. So, we took out a map and started drawing… literally. New Yorkers know that the most densely populated restaurant areas include Hell's Kitchen, West Village, and Flatiron/Union Square area. We circled those, and set out on planning the ultimate restaurant-hop that MAMA’s team of well-trained Deliverect ambassadors would embark on.
Before the journey could begin, MAMA’s outreach team took a magnifying glass to the map and compiled a list of 300 total restaurants in our three high-density locations. We reached out to each one to gather contact information, prime hours of operation, and provided information about Deliverect. This worked. The information the target clients provided allowed MAMA to send ambassadors at the perfect time to engage in a relaxed conversation with the owner. Providing the owner with information before we stopped in ensured that Deliverect was on their mind before we were even there to show them.
46th Street - “Restaurant Row”
The marketing adventure consisted of two groups of ambassadors: One team targeted the three original locations, and a second team that tackled locations not originally researched to maximize our outreach. This allowed us to also explore two different approaches: cold calls and follow-ups. Both were essential to the success of the experiential marketing promotion. MAMA’s well-trained ambassadors impressed NYC restaurant owners, as they were shocked by the versatile and user-friendly platform Deliverect had to offer. They quickly became infatuated with how it could improve the way they run their business. Due to our careful planning and efficient execution, MAMA’s ambassadors succeeded in bringing Deliverect to nearly all 300 restaurants in just six days.
Four Deliverect Street Team Ambassadors
The mission to impact all of New York City’s restaurants has just begun. theatreMAMA is excited to continue launching Deliverect into widespread use across the restaurant industry of NYC and beyond. Making an impression on 27,000 restaurants seems like an impossible feat. However, with expert planning, a team of well-trained ambassadors and over 16 years of experience in impacting the millions, MAMA delivers.
To begin your unique launch with theatreMAMA, reach out to us at theatreMAMA.com.
Deliverect connects all of your online and delivery channels directly to your existing point of sale. It is a universal solution that integrates order platforms all over the world into your POS system and sends orders directly to the kitchen.
The Past Year for Us Here at MAMA | An end of the year review
Another year is in the books for theatreMAMA, and what a year to remember it was! We were fortunate enough to be able to bring back some of our iconic street teams, such as the Chicago Dance Mob and Rockettes Toy Soldiers, while introducing some new promotions such as Cirque’s Twas the Night Before, Friends the Musical Parody, and Jersey Boys. Of course, the ongoing pandemic continued to provide its own challenges, such as early show closings and performance cancellations. Buckle up, readers, as this year was one for the books!
CHICAGO 25TH ANNIVERSARY FLASH MOB - theatreMAMA’s Times Square Fosse Dancers
20 theatreMAMA fosse dancers on the red carpet of the Ambassador Theatre taking a press photo before the 25th Anniversary performance.
theatreMAMA flash mob dancers striking poses on 46th street in front of the Ambassador Theatre.
Times Square had All That jazz on November 16th, when CHICAGO The Musical celebrated its 25th year on Broadway. The show’s performance included a special pre-show appearance from original stars, Bebe Neuwirth, Joel Gray, and James Naughton. The real show, however, began an hour before curtain in Times Square. theatreMAMA, along with our amazing partners at NAMCO, Times Square Alliance, NYC&Co and Foresight Events collaborated to create a spectacle in Times Square to celebrate the historic day. Crowds were shocked and hundreds of cameras began recording as 20 member of theatreMAMA’s iconic Chicago Dance Mob Street Team arrived on the scene at 5:30pm to strike Fosse poses in full costume and eventually, summoning the Brooklyn United Marching Band. After striking poses in front of the CHICAGO Billboard, MAMA’s dancers led the marching band through the crowd to the red steps of TKTS. MAMA’s dancers took their places on the steps and revealed a special 8 foot banner reading “25 Years of Razzle Dazzle” while dancing to Brooklyn United’s echoing performance of “Empire State of Mind.” Then, the march to the Ambassador Theatre began as MAMA took over the streets! Pedestrians stopped to record the spectacle they saw marching down the center of Broadway and followed as the parade turned the corner of 49th Street, where red and white lights illuminated the entire block outside of the Ambassador Theatre. After 15 minutes of dancing to the music of Brooklyn United, our dancers took to the sidewalk under the marquee to greet red carpet guests like composer John Kander and lyricist Frank Ebb, Broadway stars Andrew Rannells, JJ Niemann, Amra-Faye Wright, and so many more. The night was a spectacle to be remembered by everyone from tourists to the original creators of CHICAGO The Musical.
MET OPERA CITY-WIDE STREET TEAM ACTIVATION
MAMA’s ambassadors were at the forefront of a historic city-wide activation for the Opening Night of Metropolitan Opera 2021-2022 Season. Not only was the opening a long awaited re-introduction to live opera after the COVID-19 pandemic, but it was the Met’s first performance of an opera by a Black Composer, Fire Shut Up In My Bones, composed by Terence Blanchard. The Met offered a new way to experience the historic Opening Night from outside the opera house with a simulcast in Times Square and Marcus Garvey Park’s Richard Rodgers Amphitheater in Harlem. Both live stream viewings were free and open to the public.
A team of 24 MAMA brand ambassadors were active all day in multiple locations surrounding Times Square and Marcus Garvey Park sporting shirts with the opera’s popular quote, “Bend Don’t Break”. In addition to providing a team of approachable and arts-passionate ambassadors who distributed nearly 8,000 fliers and answered the questions of patrons and passing pedestrians, our social media team was on-site to capture the historic event. MAMA’s content team captured exciting moments in creative ways, such as a timelapse of the Times Square venue being assembled, photos and video footage of the massive billboard screen facing Duffy Square being tested, patrons entering the space, the red carpet, the energetic first applause at the sight of Conductor, Yannick Nézet-Séguin, and photos of the interactions between the MAMA brand ambassadors and excited patrons. With the MAMA digital media team on site, we were able to provide real-time content for the Metropolitan Opera’s social media team to post on their social media channels immediately to showcase the excitement across the city that was building as curtain time approached.
Positive interactions between the residents of Harlem and MAMA ambassadors reinforced the import history being made by Fire Shut Up In My Bones. Upon sharing that the free viewing was the Met’s first performance of an opera by a Black composer, our team received responses like, “I’m a member of the MET and I’m so happy they are starting the season with an opera composed by Terence Blanchard. I’m a big fan and can’t wait to see it”, and an inspiring comment from the mother of a young Black musician, who brought her son to show him what’s possible if you keep practicing.
MAMA Street Team Ambassador shows off the MET Opera's showbill for "Bend, Don't Break"
Screen test of the Duffy Square electronic billboard where the livestream broadcasted.
theatreMAMA’s team of Ambassadors on the red carpet in Times Square for the opening night of the MET Opera.
WE’LL BE THERE FOR YOU | MAMA teams up with FRIENDS! The Musical Parody for their NYC Run
Take a glimpse and see how theatreMAMA created a unique NYC activation for the the very popular touring show FRIENDS! The Musical Parody.
Acting Circles Connects with Seth Caskey
Acting Circles Connects with Seth Caskey
We are so excited to continue our next Acting Circles Connects blog series with Seth Caskey. Seth is one of the kindest souls, and incredibly respected in the industry. You can tell when his class sells out within days of posting it!
Weren’t able to make his last class? You’re not alone! But, worry not! Read our chat with Seth for some advice about how to level up your game so you’re ready for when he’s back on our schedule!
It’s easy to understand why students keep wanting Seth to return to Acting Circles. Not only does Seth have an amazing resume, with projects such as Emmy nominated Netflix series GLOW, What/If, and Siren, but he gives each actor so much attention and advice on their scenes. His energy is absolutely infectious, and his advice never fails to impress.
We’re grateful Seth took time to answer some questions provided by our Acting Circles community, and we promise this isn’t a post you want to miss!